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[ANSWERED 2023] TASK 1 SOCIAL MEDIA CAMPAIGN

TASK 1 SOCIAL MEDIA CAMPAIGN

COMPETENCIES

7019.1.1 : Epidemiology

The graduate applies principles of epidemiology to the assessment of the healthcare needs of communities.

7019.1.2 : Community Care and Collaboration

The graduate plans and coordinates community care in collaboration with community partners.

7019.1.3 : Community Advocacy

The graduate develops culturally sensitive and relevant strategies to advocate for populations, based on knowledge of community health systems.

7019.1.4 : Community Health Promotion

The graduate proposes health promotion initiatives and services to promote disease and injury prevention.

TASK 1 SOCIAL MEDIA CAMPAIGN

INTRODUCTION

Part of cultural competency is advocating for sensitive patient populations with regard to health issues or needed improvements in the community. A big part of advocacy is uncovering effective stories discovered in your community assessment. Equally important is understanding how to broadcast your discoveries to the larger community. In our society today, social media is a powerful leveraging tool to get a story out, build support, and demonstrate advocacy.

In this task, you will be submitting your completed Community Health Field Experience timelog. The activities you completed in your community relay back to your field experience topic and focus on a primary prevention. In addition, you will create a social media campaign to convey a health message to the target population.

Please note: Your timelog will be submitted via Qualtrics. As you input activities and sign it, the

document will be emailed to you. You can then attach the final, signed document in EMA as a part of this task.

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).

Part 1: Field Experience Project Submission 

Note: Your timelog must be submitted with your assessment. If both are not submitted at the same time, your task may be returned to you without evaluation. 

  1. Submit a completed “Community Health Field Experience Timelog” by doing the following:
    1. Include the date of each
    2. Include a brief description of each
    3. Include the name of the contact person, a working phone number, and a full physical

Note: If an email address is available for the contact person, you may choose to include it.

  1. Include the number of hours spent on each activity (not including preparation time).
  2. Describe how each activity relates to your selected Field Experience
  3. Record a total of 90 hours that meet each of the following requirements:
    • 25 assigned simulation activity hours
    • 65 student planned activity hours based on the attached “Field Experience Activities List”
    • no prep time hours (i.e., prep time is not to be included in reported hours)

Note: If your timelog is returned from evaluation with corrections needed, please modify the output you received via email to make the necessary corrections.

Part 2: Social Media Campaign

Note: The “CDCynergy” web link provided in the web links section below may be useful in completing your social media campaign. The use of this web link is optional, i.e., not required.

  1. Write your community health nursing diagnosis
    1. Explain how the health concern from your community health nursing diagnostic statement is linked to a health inequity or health disparity within the target
  2. Discuss the primary community resources and primary prevention resources currently in place to address the health
  3. Discuss the underlying causes of the health
    1. Discuss the evidence-based practice associated with the Field Experience
    2. Identify data about the selected Field Experience topic from the local (e.g., county), state, and/or national level.
  1. Develop a community health nursing social media campaign strategy that will convey your health message and address the Field Experience topic by doing the following:
    1. Describe your social media campaign
    2. Recommend two population-focused social marketing interventions and justify how each would improve the health message related to your selected Field Experience
  1. Describe a social media platform you would use that is appropriate for communicating with the target
  2. Discuss the benefits of the selected social media platform in supporting preventative healthcare.
  3. Discuss how the target population will benefit from your health
  4. Describe best practices for implementing social media tools for health
  5. Create a social media campaign implementation plan by doing the following:
    1. Describe stakeholder roles and responsibilities in implementing the
    2. Discuss potential public and private partnerships that could be formed to aid in the implementation of your
    3. Create a specific timeline for implementing your
    4. Explain how you will evaluate the effectiveness of the
    5. Discuss the costs of implementing your
  1. Reflect on how social media marketing supports the community health nurse’s efforts to promote healthier
    1. Reflect on how your social media campaign could apply to your future nursing
  1. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or
  2. Demonstrate professional communication in the content and presentation of your

File Restrictions 

File name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( ) File size limit: 200 MB

File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z

Expert Answer and Explanation

Social Media Campaign

(B) Community Health Nursing Diagnosis Statement 

Community Health Nursing Diagnosis: Increased risk of obesity and overweight among adults in Philadelphia County related to poor nutrition and lack of physical exercises due to insufficient education about the complication of obesity and overweight as demonstrated by type two diabetes, heart and cardiovascular conditions, metabolic syndromes, and cancer among the target population. 

 (B1) Health Inequity/Disparity 

Health disparities or inequalities are preventable differences in injury, diseases, violence, or prospects to achieve optimum health that socially disadvantaged populations experience (Curry, 2020). The first health disparity regarding obesity in Philadelphia County education. According to the Philadelphia Department of Public Health (2018), people with a high school certificate or less are more likely to develop obesity.

The department reported that by 2016, 37% of Philadelphia County residents with high school or low certificates had obesity. The rate of obesity in people who attended some college was 28%, and in people with a college degree or more, the rate of obesity was only 19%. The statistics show that the higher level of education, the lower the incidences of obesity. The department’s statistics resonate with a study conducted by (Curry, 2020). The author found that obesity was high in people with low education levels. Image one below shows the rates based on education. 

The second inequality is income. Philadelphia Department of Public Health (PDPH) found huge differences in the obesity rate among people with low and high income. According to PDPH (2018), about one in three low-income adults have obesity compared to only one in five individuals with high income. The departments also noted that data from other city health centers further show the inequality among the low-income adult population.

The rate of obesity in individuals earning $24 999 or less was 34%. The rate reduced as income increased. For instance, the rate of obesity was 30% in those earning $25,000 to $74 999 and 21% in those earning $75,000 and above (PDPH, 2018). Low-income individuals risk developing obesity because they do not have enough funds to buy healthy food. However, high-income people can access healthy meals and physical exercise facilities. Image one below shows the rates based on income.

TASK 1 SOCIAL MEDIA CAMPAIGN

The third inequality is race. The department reported that the rate of obesity in non-Hispanic African American women was two times more than in women of white origin. The rate of obesity in black women was 47%, while in white women was 24%. The fourth disparity is gender. The rate of obesity is high in women than in men.

In other words, women in the county are more prone to obesity than men. The department reported that the rate of obesity in women was 38% and in men was 21%. The last inequality is age. Older people were found to have higher rates of obesity than younger individuals.

According to the department, older people (55-64 years) and middle-aged individuals (45-54) have higher rates of overweight and obesity than more senior people (65 years and above) and younger persons (below 45 years). The images below show the age, race, and gender disparity rate.

TASK 1 SOCIAL MEDIA CAMPAIGN

(B1a) Primary community and prevention resources. The county has many resources that can be used to address overweight and obesity. One of the resources is the PDPH. This resource is responsible for the health of the people of Philadelphia county.

The PDPH can provide financial support for the program to address obesity and overweight. The department statistical data about the problem. Rittenhouse market is another resource found in the county. This resource is preventable in that it can provide members of the community with healthy food.

Another resource is Kemble Grocery Store. This resource can also provide healthy foods that can be used to create a healthy diet. Fortaleza Fitness Center and Esporta Fitness are county resources that can provide physical exercise activities to the county’s residents. The county roads have walkways that residents can use to conduct the walking exercise.

(B1b) Underlying causes of health concern. Various factors cause obesity and overweight in the county. One of the factors is low income. People with low-income experience obesity because they do not have the financial resources to buy healthy food and pay for gym exercises. Low-income people also have less time engaging in physical activities because they spend most of their time on part-time jobs.

Hobbs et al. (2018) argued that people with low economic status do not have resources they can use to access obesity prevention measures and thus risk suffering the disease. The second cause is education. Residents with low education levels do not have enough knowledge about the prevention and treatment of obesity, which puts them at risk of suffering overweight and obesity.

The PDPH data showed that residents with high school education levels or below had higher rates of obesity than those with college degrees or above. Obesity is also caused by age. Adults aged 45 to 65 years risk suffering obesity than younger or older individuals. Lastly, obesity is caused by gender. Women develop obesity more than men.

 (B2) Evidence-based Practice for the Topic

Many evidence-based studies have been conducted to understand the concept of obesity and interventions that can address and present obesity. For instance, Hobbs et al. (2018) conducted a study to find the link between obesity and physical activity environment. The authors also wanted to find the effects of socioeconomic status on obesity.

The authors found that physical activity can prevent obesity or address the disorder. The study was done using a cross-sectional cohort design. Medina et al. (2021) also conducted a study to investigate the impact of diet on obesity. The authors found that proper diet improved weight and hence treated obesity. The authors also found that a proper diet can be used to prevent obesity.

et al. (2021) researched the effects of a multi-level, multi-component (MLMC) on obesity among Native Americans. According to the authors, the MLMC program is an intervention that proposes the development of policies that encourage healthy eating and a physically active life.

            (B2a) Identification of data. Obesity is a federal issue. According to the Centers for Disease Control and Prevention (2021), about 42.4% of people in the US have obesity. The Centers for Disease Control and Prevention (CDC) also notes that obesity has negatively impacted the cost of care in the country.

Approximately obesity cost the US health department $147 billion in 2018 (CDC, 2021). Incidences of obesity are high among African American people than whites. The CDC’s data corresponds to PDPH information. Both organizations note that obesity is high among adults aged 40-59 years. The CDC reports that obesity is one of the leading causes of hospital admissions and readmissions.

 (C1) The Social Media Campaign Objective

This campaign aims to reduce the rates of overweight and obesity among the adult population in Philadelphia County by 10% after two months of implementation.

 (C2) Social Marketing Interventions

The first social marketing intervention used in this campaign is “hashtags.” Hashtags will be created and shared with the target population. A hashtag is a tag created using a hash symbol or pound sign. Hashtags will allow the campaign team to share campaign messages through WeChat, Twitter, and Instagram. Hashtags help users easily find the information they need.

The second intervention is short videos featuring influencers. Short videos featuring influencers will be created and posted on the selected social media platform. Influencers will be used to make the videos popular.

 (C3) Description of Social Media Platform 

Three social media platforms will be used to propel the campaign messages. The first platform is YouTube. The platform has a feature that allows one to post videos. Google developed it. The video is visited frequently. People of all ages use the platform. The second platform is Twitter. Twitter is a social networking and microblogging service which allows users to post messages and interact with followers.

It allows registered users to like, post, and retweet messages, also known as tweets. It also allows unregistered users to read messages that are posted on the public domain. The third platform is Facebook. The platform allows for the posting of videos and messages. According to Facebook (2021), the platform has more than two billion users.

 (C3a) Benefits of Social Media Platform 

The social media selected for this platform will benefit the program in the following ways. First, it will expose the campaign messages to a lot of the target population. For instance, Facebook has more than two billion users. YouTube has more than a billion users who watch videos worth a billion hours.

Second, the platforms can allow the campaign manager to monitor people’s responses to messages and give appropriate feedback as needed. Third, campaigning through the platforms is less costly than other media platforms. Lastly, the platforms are beneficial because they can allow even individuals who have not signed to their websites to view messages and videos.

(C4) Benefit to Target Population

The platforms will also be beneficial to the target population. After reading messages and videos posted on the platforms, the target population will know more about obesity and how to address or prevent the disorder. One of the elements that will be conveyed through the platforms is physical activities and their importance.

The target population will also learn about a healthy diet. The messages will help the target population address and prevent obesity. The population will avoid many consequences of obesity when they implement the messages they encounter on social media platforms.

(D) Best Practices for Social Media

The campaign manager should ensure that the messages and videos posted on the platforms are strategy and appealing to the eye. The CDC (2019) recommended that messages posted on Twitter should be between 140-250 characters. The organization also notes that Facebook messages should also be 140-250 characters. The campaign manager will ensure that she adheres to the recommended word count.

The videos posted on YouTube and Facebook should be about 5 seconds to 6 minutes. Videos for non-skippable ads should be 15 seconds, bumper ads 6 seconds, and skippable ads 6 minutes. Hashtags will follow the messages and videos to make them popular. The content manager should also ensure that the messages are customer-friendly and comprehensive.

 (E1) Stakeholder Roles and Responsibilities

The first stakeholder is the PDPH. The responsibility of this stakeholder is to provide financial and human resources to support the campaign. The second stakeholder is Kemble Grocery Store. This stakeholder will provide healthy food to the target population they can use to develop a healthy diet. Fortaleza Fitness Center and Esporta Fitness will provide spaces for physical activities for the target population.

(E2) Potential public and private partnerships 

The biggest partner of this campaign is the PDPH. This partner will support the campaign if needed financial and human resources. The partner will also support the campaign in other necessary data. Other partners are Fortaleza Fitness Center and Esporta Fitness. These partners will provide physical activity resources that the target population will use to practice what they have learned. The last partner is Kemble Grocery Store. The partner will support the campaign by making healthy food accessible.

 (E3) Timeline

Activity Timeline
Designing, planning, and presenting the campaign to stakeholders. One week
Creation of a team that will be used to implement the project. One week
Implementation process One week
Monitoring Continuous
Evaluation One week
Total period Five weeks

(E4) Evaluation of the Campaign

The program will be evaluated by reviewing the retweets, likes, comments, and views. The campaign manager will review how many people have watched the videos, commented on the messages, or liked them. The higher people comment, like, view, retweet the messages, the higher the chances of success. The second evaluation will be done using a survey. The team will survey the target population to determine how the messages have impacted their view of obesity.

 (E5) Costs of Implementing the Campaign

The campaign will cost approximately $120,000. Influencers will cost $60,000, technical team $45,000, and evaluation $2500. The technical team includes video editors, content creators, graphic designers, and video directors. The rest of the money will be used for miscellaneous activities that arise during planning and implementation.

 (F) Use of Social Media in Health Promotion

Community health nurses can make a significant change in terms of community health through social media. Community health nurses have used social media to champion various community health issues. For instance, community health nurses can use #obesity, #fightcancer, #healthy lifestyle to address these community health issues. Hashtags have proven successful in championing for health-related topics. Community health nurses can also use their social media accounts to educate communities about various health issues.

 (F1) Application in Future Nursing Practice

Social media will help me advocate for various health problems in the future as a community health nurse. I always advocate for mental health status. I will use social media to improve this advocacy by posting videos on YouTube about depression and other mental health problems and how to address the issues. I will also use my Instagram account to post tips about healthy foods to help my followers live healthy life.

References

Centers for Disease Control and Prevention. (2019). Facebook Guidelines and Best Practices. Retrieved from https://www.cdc.gov/socialmedia/tools/guidelines/facebook-guidelines.html

Centers for Disease Control and Prevention. (2021). Adult obesity facts: Obesity is a common, serious, and costly disease. https://www.cdc.gov/obesity/data/adult.html

Curry, G. D. (2020). The impact of educational attainment on Black women’s obesity rate in the United States. Journal of Racial and Ethnic Health Disparities, 7(2), 345-354. https://doi.org/10.1007/s40615-019-00663-z

Facebook. (2021). Facebook reports first quarter 2021 results. https://investor.fb.com/investor-news/press-release-details/2021/Facebook-Reports-First-Quarter-2021-Results/default.aspx

Hobbs, M., Griffiths, C., Green, M. A., Jordan, H., Saunders, J., & McKenna, J. (2018). Associations between the combined physical activity environment, socioeconomic status, and obesity: a cross-sectional study. Perspectives in Public Health, 138(3), 169-172. https://doi.org/10.1177%2F1757913917748353

Medina, F. X., Solé-Sedeno, J. M., Bach-Faig, A., & Aguilar-Martínez, A. (2021). Obesity, Mediterranean diet, and public health: A vision of obesity in the Mediterranean context from a sociocultural perspective. International Journal of Environmental Research and Public Health, 18(7), 3715. https://doi.org/10.3390/ijerph18073715

Philadelphia Department of Public Health. (2018). Obesity among adults in Philadelphia, 2011-2016. https://www.phila.gov/media/20181106124517/chart-v3e2.pdf

Redmond, L., Jock, B., Kolahdooz, F., Sharma, S., Pardilla, M., Swartz, J., . . . Gittelsohn, J. (2021). A multi-level, multi-component obesity intervention (Obesity Prevention and Evaluation of InterVention Effectiveness in NaTive North Americans) decreases soda intake in Native American adults. Public Health Nutrition, 1-11. doi:10.1017/S1368980020001172

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