Individual Learning Project 1 Instructions
Company Analysis and Evaluation Project
In this project you will select an organization or a segment of an organization, and interview key employees in order to gather information concerning the organization’s critical success factors (CSFs). Be sure to inform your interviewees that any proprietary information included in this project will be kept confidential. You will then develop a SWOT analysis to clarify and aid in the identification of the organization’s/segment’s CSFs. The written project requires you to prepare and submit the following in order:
- Brief description of the organization/segment (1 paragraph)
- SWOT analysis in chart form containing the following 4 categories: Strengths, Weaknesses, Opportunities, and Threats. Each item must be clearly and concisely stated.
- Balanced Scorecard in chart Clearly and concisely list CSFs in each of the 4 categories identified in the text. For each CSF, explain in a separate column how the measurement of the CSF will transpire.
- A discussion of the CSFs chosen for the organization/segment – Why were these particular factors selected? Why are they important in accessing the success of the company? (2–3 pages)
- An evaluation of the organization/segment to determine if it is achieving each of the CSFs. Analyze each CSF and use data from the measures indicated in the Balanced Scorecard as support for the conclusions. (2–3 pages)
- The project must be at least 5 pages, excluding the 2 charts.
- The project must be written in current APA format.
- Avoid using first and second person (e.g., “I,” “we,” “you,” etc.).
- You must reference a minimum of your textbooks and 2 additional scholarly sources. Wikipedia, Investopedia, and the like are not considered scholarly sources and should not be used. Any use of these sources will be grounds for a 100-point deduction.
- Any personal communication must be cited appropriately within the text; however, citations of personal communication are not needed for the reference section.
- The project must include a properly formatted cover page.
- An abstract and table of contents are not needed.
- The final assignment must be submitted via the SafeAssign submission link.
- If the information within the SWOT chart or the Balanced Scorecard chart needs to be cited, you may deviate from current APA format and use superscripts, with the citations placed underneath the chart. This is the only deviation from the current APA manual that is allowed.
See the Course Syllabus for the Late Assignment Policy. See the grading rubric for more information concerning the point breakdowns.
Individual Learning Project 1 is due by 11:59 p.m. (ET) on Sunday of Module/Week 4
Expert Answer and Explanation
Company Analysis and Evaluation Project
Coca-Cola Company has been a key player in the manufacturing and distribution of nonalcoholic beverages across the world. The company has made significant highlights in addressing both internal and external concerns that affected their operations. Founded in Georgia in 1892, Coca-Cola is notably a global leaders in beverage manufacturing and distribution. The company controls distribution channels of more than 500 nonalcoholic beverage brands; mainly beverages but also a series of varieties of other options including water, juice, coffee and related drinks.
The company has a string brand awareness.
Robust Distribution Network
The company manufactures and distributes its products through consumer networks around the world that are owned and controlled by independent distributors and partners.
Pointedly, water is a scarce resource in different parts of the world and faces a series of issues from misuse and the rise in demands for consumer goods whose production need a significant amount of water.
Foreign Currency Fluctuation
Due to their wide scope of operation and consolidated statement, the company has to translate its costs and revenues to different currencies which are affected by different exchange rates.
The company has made significant efforts in making use of its competitive advantage towards creating a presence in the rapidly beverage business.
The company has an open market that can further be explored.
The consumer market is significantly shifting from processed foods to organic and natural foods.
While the company faces competition from competing products such as Pepsi, the product and service offering is also under significant competition from indirect competition (such as Dunkin Brands and Starbucks) that offer healthier alternatives and unique choices.
Review the SWOT analysis
Each category of the SWOT analysis can be expounded. The business can then evaluate the implications of the SWOT analysis to decide if they can take advantage of their strengths, opportunities and introduce new products. After assessment of the results, they can decide whether the weaknesses and threats should be addressed before they can make any adjustments to their existing products.
Critical Success Factors
The balanced scorecard is used by the management to assess, establish and improve different integral factors and outcomes in the business (Beulque and Aggeri, 2016, July). Further, the tool provides feedback for organizational data in different areas (such as marketing and distribution). The process is significant as it provides quality data that is interpreted (essential for decision making) by different managers in different organizational levels.
Balanced Scorecard in Chart
|Areas of Objective||Targets||Timeline||Responsibility|
Number of seminars
Human Resources Management
|Learning and Growth
Diversity product line
Acquiring Monster Beverage company
-Ethical Capacity Building
|Number of ethics capacity building sessions
Recycling 50% of the ultimate wastes
|Growth by 50% annually better than the market trends.||Annually
The Significance of Critical Success Factors
As far as the customers, internal process, financial, learning and development perspective is concerned, there is need for a strategic approach to ensure that the needs of the employees are addressed, employees are motivated and operational decisions are directed towards achieving the goals of the organization (Blocher, Stout and Cokins, 2010).
Pointedly, the goal of the company is to refresh its communities in body, mind and spirit in order to inspire optimism among customers through manufacturing and distribution of products that create value to their consumers. The management of the company evaluates its success not only through reliance on their monetary sales and products but also its successes through the determination of the impact that they pose on their customers so as to increase their sales volume. Further, the company has come up with new products such as flavored drinks with zero sugar so as to address the concerns of their clients. Beyond that, the company publishes information of their products and financials so that their investors can make informed decisions on their investments.
The company is envisioned to creating an environment that the community can be inspired to feel in their right places and opportunities to improve their lives. The objective of the company is to provide their customers with a wide variety of products and to create a structure towards the development of fundamental strengths in their marketing and innovation so as to increase its efficiency and effectiveness in their relationship with its structure so as to generate a fresh energy through primary brands that is focused on the health and wellness of their communities so that they appreciate their produce hence increased sales.
The Business/Internal Process Perspective
Accordingly, this perspective is focused on the internal operations of the business as it improves their productivity through the creation of value for their customers and in the financial perspective as it increases the wealth of the shareholder.
The perspective of the customers is satisfaction. Expectedly, the products and service offering should focus on their needs and desires.
This perspective notes that it is important for the company to provide data that is timely and accurate so as to enhance the operations of the organization.
Analysis of the position of the company notes that their equity has mostly been fixed in neutral over the last decade, depicting support around the USD 37.00 mark and a resistance of about USD 44.00 (Habib and Aslam, 2014). Notwithstanding the limited rapid growth potential in the probable future, the issue has maintained a series of solid qualities and the companies’ shares has been noted to account for worthwhile risk adjusted return.
The company has developed advertising campaigns and strategies with an objective to advance and maintain the volume of sales. The brand managers have been able to initiate strategic approaches and plans that enhanced the company’s brand so that it achieves a competitive advantage. Similarly, the brand managers have successfully developed brand visions and strategy that include brand destination, target audience identification and development of key strategic imperatives.
The organization`s operating strategy is that the company acquire the knowledge and the capability to basic marketing operating approaches such as medial presence, strategic pricing, trade and consumer promotions used in the implementation of the marketing plans. The other strategic approach is that the company ensures satisfaction of their consumer needs and desires. Further the business model creates, evaluates and highlights consumer based action frameworks that optimize long-term profitability. Coca-Cola makes use of the strategies of the market leaders in order to compete effectively in the global market.
While the Coca-Cola faces a series of challenges, the company possesses a significant set of advantages that position it ahead of its competitors. The overall size, leverage and final resources position the company to take advantage of meaningful acquisition aims. Similarly, the customer loyalty and brand appeal following guarantees its competitive advantage in the beverage industry. The organization’s wide delivery network should either allow better volume ahead and success in the rapidly growing market.
An Evaluation of the Critical Success Factors
Arguably, Coca-Cola has made significant attempts to achieve its critical success factors. This has been achieved through an improvement of the SWOT analysis and evaluation of the measures indicated in the balanced scorecard.
Coca-Cola is one of the dominant brands in the global market (Mohammadi, Hnzayy and Azad, 2014). The company’s branding, logo and marketing campaigns resonates with consumers across all ages. The key players in the sector include PepsiCo, Inc. However, Coca-Cola has maintained a lead position in the global market. Although the competition in the market is significantly increasing, as consumers are shifting their focus to other products due to individual preferences, the organizations stable financial and human resources is an added advantage to fueling its marketing efforts and increased productivity that later propels forward their market share in the long-run.
Wider Distribution Network
The company manufactures its products in more than 200 regions throughout the world (Habib et al., 2014). Their ability to make use of the company’s distribution network, as well as their independent partners has no parallel. The system allows the business to closely manage its cost implications, rapid innovation, and saturated geographical locations. Further, the meaningful distribution network creates for an advanced level of productivity as the company pursues new market. The diverse operations and innovativeness have allowed marketing presence, volumes, deliveries and introduction of new products within a significant span.
Water is a major highlight in the company’s production (Habib et al., 2014). It is a crucial factor in the business production and manufacturing process. Further, this resource is a significant propensity that the community serves. These events lead to an increased risk of pollution and poor management. As the demand for water continues and water becomes stretched, the overall quality of available water is depleted remarkably, making Coca-Cola to incur higher costs and face capacity challenges that can significantly affect its productivity hence productivity.
Coca-Cola owns a series of assets and incur costs in economies other than those that use United States dollars. In this regard, the increases of decrease in the value of the United States dollar against other key countries have a significant implication on the net operating revenues, income and the value of the items on the balance sheet that are dominated in foreign currencies.
Although the weakness in a particular currency can be offset by a strength in another due to the companies’ graphic diversity, the company can barely hedge the effects of variations in the foreign currency and rates of exchange.
Learning and Growth
The company has made significant efforts in making use of its competitive advantage to build a presence in the increasingly developing beverage industry. Pointedly, the company has finalized the purchase of 17% stake in Monster Beverage and the purchase is an opportunity for the company to access popular energy drink growth segment. Partnership opportunities is an opportunity for the company to connect with younger customer base.
Accordingly, the population is increasingly growing (Farkas et al., 2015). The company has been capitalizing on this fact through a focus on bolstering a series of its business segments. The challenges of water shortage in developing countries have also elevated the need for the company’s traditional beverages.
Consumers have increasingly boosted their knowledge for proper dietary and exercise. The consumer market is significantly shifting from processed foods to organic and natural foods. In this regard, soda offerings and other high sugar beverages have declined as far as healthy options are concerned.
Additionally, smaller franchise and retail outlets allow leads with private labelling substitutions for conventional Coca-Cola products that allows the delivery of beverages at lower pricing. The data from the sector suggests that possible data will continually pull away from primary options in favor of customized products that possess significant nutritional value.
Beulque, R., & Aggeri, F. (2016, July). Circular Business Model Innovation: Key Patterns and Challenges to unleash recycling value creation potential. In EGOS.
Blocher, E. J., Stout, D. E., & Cokins, G. (2010). Cost management: A strategic emphasis. Includes index.
Habib, S., & Aslam, S. (2014). Influence of brand loyalty on consumer repurchase intentions of Coca-Cola. European Journal of Business and Management, 6(14), 168-174.
Mohammadi, M., Hnzayy, S., & Azad, N. (2014). A study on packaging factors influencing on export development. Management Science Letters, 4(10), 2213-2220.
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