Your key objective is to integrate your subject knowledge including the set of digital marketing models, strategies, tactics, and values to generate a thoughtful and successful IDM plan.
Your plan must attempt to raise awareness and generate interest in your client’s product/service, and you may structure the plan to target any segment, geographic focus, etc. using a variety of digital media strategies. Importantly, however, you must include tools to monitor your campaign and to measure its digital impact (e.g., YouTube likes, Facebook comments, Twitter retweets, blog mentions, and so on.). The solutions provided should show creativity while being feasible.
Be as precise as you can about the type of information sources used in your project, the data generated from these sources, the analytical tools used to extract marketing “insights” from the data, the transformation of the insights into strategic elements, and the expected business outcomes from an execution of the integrated (traditional + digital) marketing strategy.