Tutor2u. (2016). Marketing: Segmentation – Targeting – Positioning. Retrieved from https://www.youtube.com/watch?v=0srjdRDh99Y
You are the Lead Health Care Marketer for International Hospital and have been tasked with developing a training PowerPoint presentation (PPT) for your department covering STP marketing methods.
After reviewing the video above and conducting a review of the literature, prepare a 12 slide PPT that explains in detail Segmentation, Targeting, and Positioning. In addition, your PPT should provide 2-3 health care-related examples for each of the marketing methods. Be creative and include at least one diagram.
Speaker notes are required. Your slides should be mostly speaking points and your speaker notes should resemble the information you would present/say if you were doing the presentation live.