Write a 500-word (minimum) submission that responds to the questions posed below.
Read the Case 2-1: AirAsia X: Can the low Cost Model go Long Haul located in your textbook. Version: 2012 -02-17 ( LINK LOCATED BELOW)
Be sure to include your responses to the following questions:
- How would you describe the AirAsia X model? What elements of its business model are the same or different from a traditional airline? What elements are the same or different from a traditional airline?
- What is your assessment of the strengths and weaknesses of the X model?
- What are the greatest threats to X? Where are its best opportunities?
- What strategic recommendations would you make to X’s executive team?
Submission
The submission should be made in APA format and include in-text citations where necessary as well as a listing of reference citations at the end in APA format. 12pt font double spaced 500 words min. With references from academic journals and AirAsia website.
http://rims.phe-randugunting.com/wordpress/wp-content/uploads/2017/10/EB00138HRM-Strategic-Management-and-Competitive-Advantage-Concepts-and-Cases-5e-Global-Edition-Barney-_-Hesterly.pdf