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What is meant by marketing research?

Market Research

This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Market Research

You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. Your PowerPoint presentation should address the following:

  • What is meant by marketing research?
  • What are the stages in the marketing research process? Explain briefly.
  • What is the marketing research method you would use to conduct marketing research for this soap? Why would you choose this method?
  • How would you use marketing research to make recommendations on marketing the soap?

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