This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.
You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. Your PowerPoint presentation should address the following:
- What is meant by marketing research?
- What are the stages in the marketing research process? Explain briefly.
- What is the marketing research method you would use to conduct marketing research for this soap? Why would you choose this method?
- How would you use marketing research to make recommendations on marketing the soap?