Fill in order details

  • Submit your instructions
    to writers for free!

Chat with the writer

  • Chat with preferred expert writers
  • Request a preview of your paper
    from them for free


  • Project edited by the quality evaluation department

Download Your Completed Project

  • Download the completed project from your account or have it sent to your email address

Using the Camosun library libguide for MARK 110, as well as internet search, each student will choose a new product or service from the list provided, or have their own approved by the instructor

Environmental Scan:  Individual Assignment 10%

Objective:  To research the marketing environments for a new product or service and develop an environmental scan. 

Using the Camosun library libguide for MARK 110, as well as internet search, each student will choose a new product or service from the list provided, or have their own approved by the instructor.

Your assignment will be submitted to the D2L dropbox by the date on the course schedule.  It should be in informal point form, but still using APA paper format* and include the following headings, and well cited trends in each of the marketing environments:


  • Describe the purpose of the paper and provide an overview
  • Describe the product or service

Research Method

  • Describe the research you conducted, the steps you took
  • What sites did you visit? What key words did you use?

Competitive Analysis

  • What competitive trends exist? Are they opportunities or threats?
  • List the key competitors for this product offering
  • Would you be a market leader, challenger, follower or nicher in this market?
  • Consider what you might need to do to be distinctive

Regulatory Environment

  • What are the international, national, provincial and local laws that might impact marketing this product? Are these potential threats or opportunities?
  • Are their political threats or opportunities?
  • Are there any future considerations that might come to pass?

Economic Analysis

  • What economic trends exist? Are they opportunities or threats?
  • What is the economic outlook for your geographic market? Be sure to use up to date statistics and quality references.
  • Depending on your product, you may need to consider:
    • Income and disposable income
    • Elasticity of demand
    • International trade and macroeconomic forces
    • Interest rates

Social and Demographic Environment

  • What are the demographic trends of your market that will impact marketing your product? Threat or opportunity?
  • What lifestyle trends?
  • Culture?
  • Education?
  • Style and trends?

Natural and Technological Environment

  • What natural environmental impact might there be on your raw material supply?
  • What environmental factors might impact you in the future?
  • How will current and future technology affect this product and marketing of it?


  • Do you recommend marketing this product?
  • Sum up key opportunities and threats.

What our customers say

Ishita M.Ishita M.
Great Job! Thank you so much for your work. You got it done faster than I imagined and everything is perfect. Will definitely be using you again!
Megan J.Megan J.
"As a wife, mother, and full-time student, I was struggling to try to go back to school and take care of my responsibilities. Sometimes you just need a little help, and I appreciate all the help I have gotten from Academic Research Bureau. My papers are on-time and the writers are easy to work with. Thanks for the support!"
Rajab M.Rajab M. has saved me a lot of time. I was tired of taking the same classes many times over again. As an ESL student, my professors were taking points off of my assignments for my grammar mistakes. It made it very hard to feel encouraged to continue with my studies. Thankful for having found an answer for better grades."
Frank N.Frank N.
As a working student, I just really don't have the time to write paper after paper and complete assignment after assignment. Working full-time and going to school was nearly impossible until I was able to feel comfortable with the writers on this site. They make me feel secure enough to trust them with my papers. While I'm busy with life, they are busy writing my papers. They always do an outstanding job!
Courtney B.Courtney B.
Thank you! You were really patient with me and my needs. This was my first time using you guys, however, I will definitely be using you again!
John H.John H.
I cannot tell you enough how amazing your company is! Your writers are superb, on time, excellent content, so very thankful you reached out to me that day! Lifesaver for sure! Couldn’t be happier with the results I’ve gotten from my first 2 papers with you, I have 4 papers left to go and I’ll be using your company for them all!
Rebecca T.Rebecca T.
After I ordered a dissertation from your writing service, the first paper that I was given did not met my professor’s demand. I set the paper on revision and the writer made the revision for free meeting all my requirements and I was very satisfied
Thomas R.Thomas R.
I was shocked by how your writers managed to deliver my paper on time, and I was among the best in our class in that paper. Thank you so much and I will never hesitate to use you
error: protected!!