Using an internal assessment tool (such as SWOT), analyze St. Anthony Medical Center’s Women’s Center and provide an executive summary and analysis of the internal organization. You will want to focus on the service line for labor and delivery. To gather information, it may be helpful to visit the Web site and examine various facets of the operation (for example, prenatal consumer service offerings, innovations, differentiating competitive advantages, the use of social media, and so forth). Concisely summarize your findings in the Discussion space and, as you did for the external assessment, answer the following question:
- Which aspect of your assessment stood out for you? Why?