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Search for an article in the Business Week archives on a multinational, publicly traded company. The company may have its headquarters in the United States or abroad, but it should have a major presence in many different countries, and its products or services should be used worldwide

M4 Assignment 1: Discussion Question

Search for an article in the Business Week archives on a multinational, publicly traded company. The company may have its headquarters in the United States or abroad, but it should have a major presence in many different countries, and its products or services should be used worldwide. Visit the company’s Web site as well.

Choose one of the firm’s product lines and discuss the following:

  • Briefly describe the company, its operations, and the industry
  • Identify and provide an overview of the product/service of the company
  • What is the company’s marketing mix?
  • What is its target market for the chosen product/ service?
  • Discuss where and how the company markets its products/ services.
  • Evaluate its current marketing strategy. Identify elements of success or failure using course concepts/ terms.
  • Analyze the cultural, global, and demographic influences on this firm. What assumptions can you make about its efforts to appeal to a globally and culturally diverse consumer base? How effective are these efforts? What will you do differently to improve their consumer appeal to such a diverse audience?

By 1/26/18 8PM PST submit your response to the appropriate Discussion Area.

 

Grading Criteria Maximum Points
Quality of initial posting, including fulfillment of assignment instructions 16
Quality of responses to classmates 12
Frequency of responses to classmates 4
Reference to supporting readings and other materials 4
Language and grammar 4
Total: 40

 

Rubric Name: AU_Discussion Grading Rubric

Criteria Unacceptable Unsatisfactory Emerging Proficient Exemplary
Quality of initial posting, including fulfillment of assignment instructions 0 points
No initial posting.
4 points
Response is not on topic, the message is unrelated to assignment, and post demonstrates poor preparation and lacked substance.
8 points
The initial posting does not adequately address the question(s) posed in the forum; Lacks synthesis of theories and concepts.
12 points
Initial posting demonstrates insightful reflection and answers all given questions; An adequate understanding of theories and concepts is evident in the logical, factual, and relevant information.
16 points
Initial posting reveals a solid understanding of all given questions. A clear synthesis of theories and concepts is evident in the logical, factual, and relevant information.
Quality of responses to classmates 0 points
Does not post any responses to other classmates in this forum.
3 points
Responses do not promote further discussion nor provide new information. Response merely acknowledges the other classmates’ initial posting.
6 points
Provides comments and new information but does not extend meaningful discussion by building on previous posts.
9 points
Provides comments and new information to other posts; extends meaningful discussions by building on previous posts.
12 points
Demonstrates comprehensive analysis of others’ posts; extends meaningful discussions by building on previous posts and offers points of view, supported by research or relevant personal experience.
Frequency of responses to classmates 0 points
Does not participate in the discussion forum.
1 point
Responds to one other student in the discussion question threads.
2 points
Responds to two other classmates’ initial postings.
3 points
Participates on two days of the week. Responds to two other classmates’ initial postings.
4 points
Participates on two or more days of the week. Responds to more than two other classmates’ initial postings.
Reference to supporting readings and other materials 0 points
No reference to any course reading.
1 point
Makes reference to assigned readings but makes no attempt to cite the source.
2 points
Applies single resource to initial response but citations do not conform to an acceptable citation format.
3 points
Applies single resource to initial response. Properly cites (i.e., APA) course materials and/or outside scholarly materials in initial posting only; citations present as needed in responses to classmates.
4 points
Applies more than one resource to initial response. Properly cites (i.e., APA) course materials and outside scholarly readings in initial posting; citations as needed in responses to classmates.
Language and grammar 0 points
No postings for which to evaluate language and grammar.
1 point
Poorly written initial posting and responses including frequent spelling, structure, and/or grammatical errors and/or the use of slang.
2 points
Communicates in friendly, courteous, and helpful manner with some spelling, grammatical, and/or structural errors.
3 points
Contributes structured information with minor spelling, grammatical, or structural errors.
4 points
No spelling, structure, or grammatical errors in any posting. Contributes to discussion with clear, concise comments in an organized manner.
Overall Score Unacceptable
0 or more
Unsatisfactory
9 or more
Marginal
19 or more
Satisfactory
29 or more
Exemplary
39 or more

 

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