Fill in order details

  • Submit your instructions
    to writers for free!

Chat with the writer

  • Chat with preferred expert writers
  • Request a preview of your paper
    from them for free


  • Project edited by the quality evaluation department

Download Your Completed Project

  • Download the completed project from your account or have it sent to your email address

Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations

Part 1 – Role and Impact of Social Media in PR

Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.

Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant.

Incorporate the principles of PR that you have learned to date.

Develop a 700- to 1,050-word recommendation as part of your response.

Use two outside references to support your points.

Case Study   Don’t Mess with the Queen of Social Media

In the 21st century, record sales are depressed. Yet her albums sell by the millions. She has 60 million followers on Twitter and another 100 million friends and subscribers among Facebook, YouTube and Instagram.

She is pop singer Taylor Swift, and in the second decade of the 21st century, she is the undisputed queen of social media.

How she has mastered the social medium should serve as a primer for any individual or organization eager to understand and penetrate the world’s most potent communications force. Here’s how she’s done it.

Building Relationships

Public relations begins with building relationships, and here Taylor Swift is a master. The singer may be a millionaire many times over, but she never loses sight of her “Swifties.”

Answering the appeals of the Swift fan base appears to be the singer’s number one interest. She builds a relationship with her audience by responding to random appeals on Twitter and Instagram. For example:

A girl named Hannah wrote to the singer that she was being bullied, so Swift decided to send a heartfelt message encouraging her to “keep walking in the sunlight.” The Instagram comment Swift posted on the girl’s fan account went viral.

Another fan told the singer of her heartbreak over a lost boy friend, and Swift told her to, “Hang in there.” Again, the Instagram went viral.

Swift used Instagram to wish another fan a happy 16th birthday, congratulated another on her engagement, and another on earning her driver’s license. She even commended the “sense of humor” of another teenage follower.

Such interactions occasionally open Swift to attack from the some of the more cynical denizens of the Internet, but the more Swift embraces the hate, the more popular she gets. With strategic social media messages like these to individual fans, Swift has developed a reputation for caring that transcends that of any other superstar. Indeed, one Swiftie even devotes a Tumblr account to follow Swift’s likes and comments on Instagram.

Keeping It Real

In the 21st century, everyone from corporate CEOs to entertainers to the President of the United States to the Queen of England communicate via social media. But how many of them have ghost writers, i.e. public relations assistants who draft the missives for them? Answer: Nearly all of them. Except for . . . Taylor Swift!

While most celebrities, like Britney Spears whose manager tweets from her client’s account to the 39 million Britney followers, have social media experts writing for them round-the-clock, Swift, by all accounts, engages with fans in a raw and natural way, personalizing her social media communications.

When a Swift fan tweeted her how she went “bonkers” over a particular song at a concert, the singer retweeted that the girl had “made her day!!!!” When another fan tweeted about a local dance party with all Swift songs, the singer tweeted back, “Wish I was there!!!!”

The Swift social media “touch,” including the multiple!!!! exclamation marks, adds to the singer’s authenticity as a social media presence and, by extension, as a “real” person. Indeed, in her interviews and personal appearances—including the time she threw a private concert for a six-year-old Leukemia patient and her two-hour lunch with a 17-year-old girl battling cancer—Swift comes across as confident, enthusiastic, and the “real deal.”

Promoting Creatively

The fact that everybody uses social media means that just like any other medium, to really score with the new technology, one must use it creatively. Here again, Taylor Swift excels.

In 2014, when the singer was about ready to drop her new album, “1989,” she enticed a larger audience by dropping clues on Instagram. In the video, an unseen person presses the 18th floor button of an elevator, followed by a screen shot of her phone, showing the time, 5 p.m. Another screen shot mysteriously showed Yahoo!’s search engine.

This creative gamification strategy gave her audience an additional reason to care about what the singer was leading up to. The outgrowth: Swift would debut the album with a live stream on Yahoo at 5 p.m. on August 18.

Not only did the singer leave the social media clues to entice interest in the new album, but she also proceeded to comment, favor, and retweet individual fan posts about the campaign.

And beyond the social media games, Taylor Swift also is canny enough to avail herself of social media’s most fetching commodity—the cat. So when the singer walks her cats or goes shopping with them, she makes a point of posting the photo for her adoring fans. Predictably, those fans have awarded Swift’s cats, Meredith and Olivia, with numerous social profiles (Figure 10-8).

Such are the initiatives that separate celebrities who merely understand and use social media from those who are true social media prodigies.

Standing for Something

Taylor Swift also distinguishes herself from other social media users by demonstrating, through social media postings, that she stands for something.

This gutsiness was amply demonstrated in the summer of 2015 when Apple announced that it didn’t plan to pay artists royalties during a free, three-month trial of its new streaming music service.

Immediately after the Apple announcement, Swift posted an online announcement of her own, saying she would withhold her latest album from the service because Apple wasn’t planning to pay artists and labels directly for the use of their music. In part, the singer posted on her Tumblr page:

To Apple, Love Taylor

“We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”

She closed by expressing hope that the company might change its policy and “change the minds of those in the music industry who will be deeply and gravely affected by this.”

And within hours, that’s exactly what the most powerful tech company in the world decided to do. Said Apple’s senior vice president, “When I woke up this morning and I saw Taylor’s note that she had written, it really solidified that we needed to make a change.” And so Apple did, gently brought to its knees by the Queen of Social Media (Figure 10-8)*.


  1. What distinguishes Taylor Swift’s social media strategy from that of other celebrities?
  2. How does Taylor Swift benefit from her social media strategy?
  3. What other public relations options did Taylor Swift have with respect to the Apple streaming music decision?

Part 11 – Discussion Question

How do you think social media has impacted the practices of PR?

How do you think it will in the coming decade?

How do you think the practices of PR changes as we cross borders or cultures? How can it be similar and how can it be different?

Analyze the impact of technology and globalization on public relations.

Analyze the role and impact of social media on news and public opinion.

Place your order now for the similar assignment and get fast, cheap and best quality work written by our expert level  assignment writers.In this assignment you’ll be developing the second section of the Camp Bow Wow Dog Park Summary Report that is based around the concepts of organizational strategy

Use Coupon Code: NEW30 to Get 30% OFF Your First Order

Answered Questions:

[ANSWERED] Identify a quality improvement opportunity in

[ANSWERED] Develop an interview questionnaire to be used in a family-focused functional assessment

[ANSWERED] Select a family, other than your own, and seek

ANSWERED! In this project you will select an organization or

[ANSWERED] What is the significance of the product lifecycle

ANSWERED! How can different types of attributions and

ANSWERED!! Lily is a 20-year-old student at

ANSWERED!! What details did the patient provide regarding their chief complaint and symptomology to derive your differential diagnosis? What is the duration and severity of their symptoms?

ANSWERED!! In 4 or 5 sentences describe the anatomy of the basic unit of the nervous system

ANSWERED!! Describe measures that you would take as a nurse to assist clients with health promotion measures to incorporate exercise and physical activity into their lives

ANSWERED!! Assess the characteristics of the medical care culture that encourage the latter approach.

ANSWERED!! Identify two things that surprised you about the results and one idea you believed prior to conducting the Assessment that was confirmed.

ANSWERED!! Submit a summary of six of your articles on the discussion board. Discuss one strength and one weakness to each of these six articles

Design an educational simulation scenario incorporating the use of an electronic health record (EHR) and answer the following questions

Write a fully developed and detailed APA essay addressing each of the following points/questions. There is no required word count; be sure to completely answer all the questions for each question in detail.

Answered! Read Case 2.1: Hacking into Harvard, located on page 71 in your textbook. As applicants began to defend themselves against

Answered: Vince Corporation has current assets of $300,000 and current liabilities of $175,000. Compute the effect of each of the following transactions on Vince’s current ratio:

What our customers say

Ishita M.Ishita M.
Great Job! Thank you so much for your work. You got it done faster than I imagined and everything is perfect. Will definitely be using you again!
Megan J.Megan J.
"As a wife, mother, and full-time student, I was struggling to try to go back to school and take care of my responsibilities. Sometimes you just need a little help, and I appreciate all the help I have gotten from Academic Research Bureau. My papers are on-time and the writers are easy to work with. Thanks for the support!"
Rajab M.Rajab M. has saved me a lot of time. I was tired of taking the same classes many times over again. As an ESL student, my professors were taking points off of my assignments for my grammar mistakes. It made it very hard to feel encouraged to continue with my studies. Thankful for having found an answer for better grades."
Frank N.Frank N.
As a working student, I just really don't have the time to write paper after paper and complete assignment after assignment. Working full-time and going to school was nearly impossible until I was able to feel comfortable with the writers on this site. They make me feel secure enough to trust them with my papers. While I'm busy with life, they are busy writing my papers. They always do an outstanding job!
Courtney B.Courtney B.
Thank you! You were really patient with me and my needs. This was my first time using you guys, however, I will definitely be using you again!
John H.John H.
I cannot tell you enough how amazing your company is! Your writers are superb, on time, excellent content, so very thankful you reached out to me that day! Lifesaver for sure! Couldn’t be happier with the results I’ve gotten from my first 2 papers with you, I have 4 papers left to go and I’ll be using your company for them all!
Rebecca T.Rebecca T.
After I ordered a dissertation from your writing service, the first paper that I was given did not met my professor’s demand. I set the paper on revision and the writer made the revision for free meeting all my requirements and I was very satisfied
Thomas R.Thomas R.
I was shocked by how your writers managed to deliver my paper on time, and I was among the best in our class in that paper. Thank you so much and I will never hesitate to use you
error: protected!!