Let’s see how gender plays out in the consumer world and how gender is socially constructed, using cultural goods as a lens. First, let’s collect data to do this
Let’s see how gender plays out in the consumer world and how gender is socially constructed, using cultural goods as a lens. First, let’s collect data to do this. Find two to three products online that are ‘for men’ and ‘for women’ to examine the differences between similar products sold for women and men. Provide links or screenshots for the produces. Second, address the following questions in your post: Are there differences in packaging? Pricing? What do these products tell us about gender norms in the male-female binary, that is, the binaristic (opposing) expectations for each gender?
Have you found that the ways in which you personally ‘do gender’ sometimes challenge this binary and its norms?
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