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[ANSWERED] In this unit, you were introduced to various leadership strategies for communicating organizational vision, goal setting, and decision-making

In this unit, you were introduced to various leadership strategies for communicating organizational vision, goal setting, and decision-making. Effective leaders are known for seeking ways to better connect with followers in order to enhance team performances, promote organizational effectiveness, and seek clarity on what has been working well while determining what may need to change.

Using your current employer or a company that interests you, respond to the following questions/topics.

  • Briefly describe your company, including its vision. How does leadership support the vision?
  • Identify potential problems or issues (current or future) that your company might experience if teams do not respectfully follow the requests of leadership when making crucial organizational decisions.
  • Explain how followers can play a vital role in decision-making and goal setting if they are highly engaged in organizational processes and collaborate effectively in meetings.
  • Analyze how different delivery styles of communication from leaders can positively or negatively affect the behavior and performances of followers.
  • What might this company do in the future to improve leadership practices and performance measures for all workers? Include your rationale.

Your APA-formatted response must be a minimum of two pages in length (not including the title page and the references page) and must include an introduction, a thesis statement (concise summary of the main point of the paper), and a clear discussion of the questions/topics above.

Your response must include a minimum of two credible references, one of which must be from the CSU Online Library. You may use an article from your required reading. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

Expert Answer and Explanation


            An organization’s efficiency and achievement of goals are enabled by its leadership. Leadership helps an organization by providing purpose, motivation, and realization of mission and vision.  Good leadership involves the ability to influence and guide followers in an organization. This paper, there will focus on Jeff Bezos’s leadership in Amazon, how his leadership facilitates the achievement of Amazon’s vision, and the role of employees in decision making. Further, there will be a discussion of potential problems that might arise when followers disregard the leadership decisions. Lastly, different communication styles and better ways of improving leadership will be discussed. Leadership roles are crucial to the effective running of an organization; it is an essential requirement for an organization to have a good leadership style.


            Amazon is an internet-based enterprise with online and physical stores, that sell movies, electronics, housewares, books, and movies among other commodities. Amazon has a high commitment to customer experience. The vision statement of amazon according to Amazon (2020) is “to be the earth’s most customer-centric; to build a place where people can come to find and discover anything they might want to buy online.” Amazon’s sales are done either directly or through a middleman who connects retailers and amazon’s customers. Amazon is a successful multinational technology business with millions of customers worldwide.

Amazon’s leadership through Jeff Bezos is recognized widely through its method of transformational. The leadership of amazon motivates and inspires its followers to achieve more every day (Gradinaru et al., 2020).  Amazon’s employees are guided to provide customer satisfaction through thorough commitment. As the amazon vision statement suggests, its leadership ensures that all the company’s dealing is customer-centric.

Potential Problems


Leadership gives a company directive that guides it in achieving more and becoming successful. If the company’s team does not respect the request of the leadership when making organizational decisions, the company might be challenged by stiff competition (Marr, 2018). Amazon is competitive due to its dedication to offering customer satisfaction, failure to follow leadership additives may lead to facing major competition problems from other online companies.

Customer Service

            In amazon, there is a major focus on providing the best customer service by supporting customers before and after-sales. Amazon ensures that its customers enjoy the experience when shopping with them (Marr, 2018). If the amazon team does not respect leadership requests to provide the best customer experience in decision-making, then there would be customer service challenges in the organization (Fool, 2018). Customer service challenges might involve a lack of customer satisfaction, failure of reaching customers’ expectations, and upsetting customers among others. When a company faces customer service problems, the sales decrease and even get bad ratings.

Bad Reputation

When customers are having displeasure with the products and services of an organization, they rate it poorly. If Amazon’s employees fail to respect the requests of the leadership when making crucial decisions, the company ends up failing to provide quality goods and services (Marr, 2018). Poor quality products and services displease customers, who voice their displeasure even before the company monitors its reputation. To maintain a good reputation, amazon employees and team members should work together with their leadership in making crucial decisions that affect the company.

Followers’ Role in Decision Making

            When a company has effective followers, it can be great at shaping productive leadership behaviors and employee productivity. Engaging followers in organizational processes and collaborations can enable them in making effective decisions and set goals that benefit the company (Zheng, 2018). Followers help leaders to guide the organization in realizing its goals. Engaging followers in an organization help them in engaging with the company’s duties and contributing meaningfully to decision-making. Further, followers push ideas in the organization that leads to solving problems in the organization.

Delivery Styles of Communication

            Different styles of delivering communication by leaders can positively or negatively affect the performance and behavior of followers. Communication involves how followers interact with employees in everyday operations (Daniëls et al., 2019). To ensure that there is a positive effect, an organization should use effective delivery styles of communication.

Listening Communication Style

When followers listen to their employees, they are in a position to identify the problem and solve issues bothering them effectively. Listening communication enables followers in conducting physical meetings with their employees, hear employees explain their issues, get feedback, and perform employees’ evaluations. When followers use listening communication, they will be in a potion to transform an organization with effective interaction with everyone.

Coaching communication style

Coaching help followers connect to their employees through teaching and advising them. Searching also involves occasionally allowing employees to reach their goals by choosing their paths. Coaching enables followers to handle situations and make effective progress in various projects.

Motivating Communication Style

Encouraging employees to help them to perform their duties right. Appreciating employees’ skills by the followers motivates them to put in the extra effort. Motivating style of communication help in improving performance in the organization.


            An organization should ensure that there is effective leadership to ensure the realization of its vision. Leadership should be in a position to resolve conflicts to keep the company’s environment conducive for the employees and customers. Leadership should ensure that there is the practice of discipline by both the leaders and employees. Discipline ensures that everyone in the organization is doing their duties with minimum supervision. Leaders should ensure that they demonstrate honesty and integrity to ensure that the organization thrives. Emotional intelligence is crucial for leaders since it helps them to relate with their employees in every way possible which helps the organization in performing better.


Amazon. (2022, June 28). Amazon Mission, Vision & Values. Comparably; Comparably.

Marr, B. (2018). The 10 biggest challenges businesses face today (and need consultants for).; Hiscox.

Fool, M. (2018). The Top Three Amazon Challenges, And How To Solve Them. Adlucent.

‌Gradinaru, C., Toma, S. G., Catana, S., & Andrisán, G. (2020). A view on transformational leadership: The case of Jeff Bezos. Manager, (31), 93-100.

Zheng, Y. (2018, March). Identifying Dominators and Followers in Group Decision Making based on The Personality Traits. In IUI Workshops.

Daniëls, E., Hondeghem, A., & Dochy, F. (2019). A review on leadership and leadership development in educational settings. The educational research review27, 110-125.

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