For your discussion post this week, select one of your favorite companies and research how it uses social media. In your post, identify the social media networks the company uses (e.g., Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.) and discuss the marketing strategies used. Is the company a frequent poster? Does it run contests or giveaways? Identify at least one way the company could improve its strategies.
In your response to your classmates, compare how the company you chose uses social media with the ways your classmate’s chosen company uses social media. What strategies do they share? How are their strategies different?
To complete this assignment, review the Discussion Rubric document.