Conduct a Market Analysis BJC Healthcare. .
- Examine whether the industry in your selected geographical area is growing, maturing, or declining:
- If it is declining, identify the problems that exist and be able to change the ones you can. Show how you can adapt to changes that you cannot control.
- If your industry is maturing, show how, as a new company, you may be able to better adapt to external forces; better than the more mature competition.
- If your organization is a newly emerging and growing market (the best scenario), differentiate yourself from new competitors. Show how you expect to become a major market share holder, fusing a new approach to the marketplace and utilizing the latest technology.