Deere & Company exports tractors to Spain, but the strong dollar against the Euro hurts sales of Deere Tractors in Spain. In the Spanish market, Deere faces competition from German and Italian tractor makers, such as Fendt and Claas, whose operating currencies are the Euro. What kind of measures would you recommend so that Deere can maintain its market share in Spain? Respond to at least two of your classmates’ postings.
Should Deere pull out of this area all together?