Assignment connects to the following Course Learning Objectives:
#2 Evaluate an organization’s internal and external environment and competitive position.
#3 Compare and contrast competitive strategies.
#4 Evaluate global strategies and strategies for diversified companies.
Assignment Purpose: Learn how to conduct an external and internal company analysis.
- Conduct an external analysis of a company or organization of your choosing.
- Use all of the tools necessary to conduct a thorough evaluation of the external environment in which your chosen company or organization operates. Make sure you emphasize its global position and diversification of interests.
(1) identify all the pertinent issues pertaining to that external environment, global strategies, and diversification.
(2) perform an analysis and evaluation of those issues
The evaluation should be 3-5 pages in length, at least 3 references, and APA formatted.