Fill in order details

  • Submit your instructions
    to writers for free!

Chat with the writer

  • Chat with preferred expert writers
  • Request a preview of your paper
    from them for free

Editing

  • Project edited by the quality evaluation department

Download Your Completed Project

  • Download the completed project from your account or have it sent to your email address

Choose a brand from the list below which has recently Rebanded itself through its Marketing.  This can include some of the following activities; updating their image, changing their logo, significantly expanding their product line, revamping their products.  Research the company and answer the following questions in a 2-3 page paper

Assignment 1: Rebranding a Business

Due Week 5 and worth 160 points

Choose a brand from the list below which has recently Rebanded itself through its Marketing.  This can include some of the following activities; updating their image, changing their logo, significantly expanding their product line, revamping their products.  Research the company and answer the following questions in a 2-3 page paper.

  1. Identify and describe the brand. Describe their previous image as a brand.
  2. Identify the reason for the rebranding.  Why was the company trying to bring about change?
  3. Thoroughly describe the rebranding that the company went through. Focus on at least three (3) areas of change for the rebranding; i.e. logo, product line, packaging, slogan, advertising, endorsements, etc.
  4. Do you think the rebranding was successful? Explain why or why not.  Use facts (references) to support your answer such as changes in sales, increased market share, etc.
  5. Use at least three (3) quality references to support your paper.

You will be graded on the content as well as your writing and mechanics which includes grammar, spelling, punctuation, etc.  Include an introduction and conclusion paragraph to pull your paper together.

Include any references used including our text and any articles or websites used in your paper.  List these references using APA formatting and including all required information.

Choosing your brand: Below is a list of options that you can use for your paper.

  • Reebok
  • Dominoes
  • Old Spice
  • Beech-Nut Baby Food
  • CVS Pharmacy

If you have an idea for another company to research, you may do so as long as you contact the professor and get approval for the brand.  Please do so before beginning the paper.  

Your assignment must follow these formatting requirements:

  • Paper must be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. Include an introduction and conclusion paragraph to create a concise and coherent presentation of your ideas.

What our customers say
_____

Ishita M.Ishita M.
Great Job! Thank you so much for your work. You got it done faster than I imagined and everything is perfect. Will definitely be using you again!
Megan J.Megan J.
"As a wife, mother, and full-time student, I was struggling to try to go back to school and take care of my responsibilities. Sometimes you just need a little help, and I appreciate all the help I have gotten from Academic Research Bureau. My papers are on-time and the writers are easy to work with. Thanks for the support!"
Rajab M.Rajab M.
Universitywritingservices.com has saved me a lot of time. I was tired of taking the same classes many times over again. As an ESL student, my professors were taking points off of my assignments for my grammar mistakes. It made it very hard to feel encouraged to continue with my studies. Thankful for having found an answer for better grades."
Frank N.Frank N.
As a working student, I just really don't have the time to write paper after paper and complete assignment after assignment. Working full-time and going to school was nearly impossible until I was able to feel comfortable with the writers on this site. They make me feel secure enough to trust them with my papers. While I'm busy with life, they are busy writing my papers. They always do an outstanding job!
Courtney B.Courtney B.
Thank you! You were really patient with me and my needs. This was my first time using you guys, however, I will definitely be using you again!
John H.John H.
I cannot tell you enough how amazing your company is! Your writers are superb, on time, excellent content, so very thankful you reached out to me that day! Lifesaver for sure! Couldn’t be happier with the results I’ve gotten from my first 2 papers with you, I have 4 papers left to go and I’ll be using your company for them all!
Rebecca T.Rebecca T.
After I ordered a dissertation from your writing service, the first paper that I was given did not met my professor’s demand. I set the paper on revision and the writer made the revision for free meeting all my requirements and I was very satisfied
Thomas R.Thomas R.
I was shocked by how your writers managed to deliver my paper on time, and I was among the best in our class in that paper. Thank you so much and I will never hesitate to use you
error: protected!!