For this assignment, you will create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organizational issue and meet the needs of the people involved.
Feel free to use the same organization you researched for the Unit VI and Unit VII assignments. You are not limited to this organization, but it may be easier to complete the assignment since you have already researched it for Unit VI and/or Unit VII. You can use the same sources for all assignments, if applicable.
In the report, you will provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback. Include answers to Neal’s (2010) communication questions, which are listed below:
1. What am I trying to achieve? 2. How will my audience react to what I am trying to achieve? 3. Will my message be resisted? 4. What do I know about my audience that will help me tailor my message?
Neal (2010) provides an example of an employee suggesting that his company implement a records retention schedule:
1. What am I trying to achieve? The employee wants the senior management in the organization to approve a new schedule for records retention.
2. How will my audience react to what I am trying to achieve? The executives do not believe this is an important issue for the organization at the current time.
3. Will my message be resisted? The company has other priorities that demand time and resources.
4. What do I know about my audience that will help me tailor my message? Senior management does not want the company to be legally liable for failing to be compliant and meet government regulations. To demonstrate the importance of the proposal, examples will be used from other companies that did not have adequate records retention systems.
Do not include the question/answers in a bullet or list format. Instead, integrate the responses in your paragraphs.
Use the standard five-paragraph format (introduction/body/conclusion)