“Alcohol and drug abuse are associated with crime on the streets, health problems, the breakdown of the family, and poor job performance. Identify and solve the problem…”
The campaign speech is about this topic. Find the best expression of this problem. Then investigate it, as necessary, using the approaches explained in the chapter(listed below), and produce as many solutions as you can. (Record all your thoughts as they occur to you, and be prepared to submit them to your instructor.) Finally, state which of your solutions you believe is best, and briefly explain why.
Create a campaign speech that employs creative, innovative strategies to both identify and solve the problem.
The following components should be included:
Your response should be a minimum of 3 pages. Write the speech for a specific target audience and with a clear goal and purpose that is evident from the content. Present a clear opinion and position on the issue presented in Application 8.4. Use logical and sound evidence to support your viewpoints. Your evidence must come from at least on outside source and follow APA guidelines.
Status Quo vs. Creative-Thinking Approaches
Organizational leaders set the tone for the corporate culture, including in how they approach problems and issues. In Unit IV, you will identify the status quo vs. creative-thinking behaviors and analyze how innovative strategies can propel a business to success.
Problems vs. issues: A key concept in Unit IV is how to distinguish between problems and issues: “A problem is a situation that we regard as unacceptable; an issue is a matter about which intelligent, informed people disagree to some extent” (Ruggiero, 2015, p. 116).
Issues are more complex than problems and often there are many valid ways to address or resolve the issue. Ruggiero (2015) advises framing both problems and issues in the form of questions—the more questions the better— to fully identify the situation. For example, to address school budget issues, rather than relying on approaches used in the past out of habit, Ruggiero (2015) suggests stating a series of questions, such as those below, to investigate the issue:
How can school enrollments be increased? How can school budgets be reduced? How can the empty buildings be used after the schools are shut down? (p. 116)
Moving beyond the familiar: By expressing problems and issues in-depth in this way, Ruggiero (2015) suggests that you can move beyond the familiar, status-quo approach to problems and issues. Traditional approaches often result in the adoption of the “bad habits” described in Unit III. These habits can pose barriers to creativity. Responding out of habit, rather than deliberate intention, can inhibit creativity and limit an organizational leader’s problem-solving abilities. The leader’s actions also often influence how others in the organization approach problems and issues as well. Leading by example, employing creative-thinking approaches, can foster a productive work environment—one that encourages employees to think in innovative ways.
Investigate problems and issues: Once you identify the questions you want to explore surrounding an issue, you can use a variety of methods to research the issue further, including:
Reports (published and unpublished): As discussed in Unit II, unpublished and published reports can often yield unreliable information, often unintentionally. However, information gathered from eyewitnesses, news reports, or online can be a good starting place to research a problem or issue. The information should be evaluated with a critical eye to ensure you rely on only the most credible evidence. Gathering information from several sources, such as those listed below, is an ideal way to ensure reliability.
Expert opinions: The information obtained from expert opinions can provide a different perspective than those found in published or unpublished reports. Experts often use more scientific methods to research an issue, and they have specialized training and skills related to the topic. By comparing information from the reports with those from experts, you can begin to determine which information is most reliable, and identify any additional sources you might want to consult to investigate further.
Statistics: Statistical information can help to define the magnitude of a problem or issue, such as by identifying how many people are affected by it. Yet, it is important to recognize that statistics often cannot determine the cause of a problem or issue. Once the impact is gleaned through statistics, you can turn to other methods, such as experiments, to investigate further and gather more evidence about a potential cause.
Experiments: Experiments enable you to test out a theory about a problem or issue. For example, if you perceive a particular cause for a problem or issue, you can explore the theory in a controlled environment.
These are just some of the methods for investigating problems and issues. Many others, such as interviews and surveys, can be used as well. The investigative methods selected will often depend on the particular questions you seek to answer about the topic and the resources available to you. As a first step, it is important to make investigating the problem or issue part of your creative process.
When faced with a potential challenge, organizational leaders who seek to move beyond the traditional, status-quo approaches to employ creative, innovative strategies can potentially generate unique solutions to complex issues. Rather than relying on the familiar solutions, leaders who are open to new ideas and new types of solutions can foster a corporate climate that encourages others to do the same, which can often set a business apart from its competitors.