Advertising creativity is viewed as the ability to generate unique and appropriate solutions to communication problems. This definition suggests that a creative ad is one that is not only novel but also relevant or appropriate.
Find an example of an advertisement (either a print ad or TV commercial) that is novel but not relevant to the brand and/or product or services it is presumed to be advertising. Think really hard before you decide the message is not relevant to the brand/product identity or positioning – this is the most important part of this assignment. Explain your answer.
Provide a copy of the ad or the URL.
Submission should be no less than 250 words long and no more than 350 words long, excluding your name, date, any other class information, and any links you are asked to provide.
Failure to meet minimum length requirement will be reflected in your grade.