Unit 6 Assignment
This Assignment requires you to complete the marketing and sales section of your plan (section five in the template in Course Resources) using the SBA site, and adding in the internet strategy and ROI. How will you incorporate ethical practices into your marketing and selling?
5.1 Growth Strategy intended from marketing efforts
Market penetration strategy
Growth strategy for building the business
Channels of distribution
5.2 SALES STRATEGY
Sales force strategy
5.3 Communication Strategy
Internet Strategy (from the text)
Tracking ROI from website
Discuss how you will assure ethical practices are being used in your marketing and selling efforts.
Unit 7 Assignment
In this Assignment, you will write the personnel plan for your company, focusing on the short, medium, and longer terms. Think carefully about your company’s growth when devising your personnel needs.
- Finish the chart started in Unit 1 (Section 2.2.2 of your business plan outline) to include additional managers and line staff.
- Write the management and personnel plan as outlined in Chapter 10 of the text. The writing will focus on the responsibilities of each member of the team in the short, medium, and long terms.