Answer the following questions in a three to five page APA style paper, supported with the concepts outlined in your text and from your previous classes.
· Describe the current state of the airline industry and analyze what an airline can do to be successful in the current industry climate especially considering the relationship airlines have with refineries.
· Perform a SWOT analysis for Delta Airlines.
· Assess the competitive position of Delta Airlines by completing a competitor profile for Delta airlines and at least two of its major competitors.
· What alternatives does Delta Airlines face to address the problem of declining financial performance?